(Pearson Education) A text showing how to design Websites that are easy to use, enjoyable to use, that deliver high-quality information, that successfully meet business targets and generate return customers. Details how and why some Websites fail, and methods for ensuring a quality Website that is well-maintained. Softcover.

From the Back Cover

usable e-business websites; websites that not only contain up-to-date, effective information that is easy to find, but sites that actually make it easy for users to do all the tasks that they have come to the site to achieve. The emphasis now for e-business websites is to improve customer satisfaction and to make the user experience of the site simple, intuitive and efficient. Companies who invest in designing solutions that make life easy for their users are far more likely to achieve customer retention – the key to the success or failure of any business on the web. This book analyses the reasons why m (more…)

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

About the Author

Terence A. Shimp received his doctorate from the University of Maryland and taught for four years at Kent State University before moving to the University of South Carolina, where he w (more…)

“I Want To Show You Exactly How You Can Quickly & Easily Start Your Own Paid Membership Site, So You Can Start Profiting With Your Very Own Online Business Within Just A Few Weeks From Right Now!”Dear Future Online Entrepreneur If you’ve ever considered starting your own member’s only website, then this will be the most important letter you ever read. Subscription based membership sites are quickly becoming the easiest way for people to make a solid income online. It’s Much Easier Than You Think, And I’ll Show You How! I’ll Take You Step-By-Step Through The Process Of Creating Your Own Powerful Paid Membership Site! ….And Help You Get It Up And Running Quickly!In this course you’ll learn such things as: How to build a successful membership site, including features, layout, and fonts-without spending outrageous web development fees. The top categories for paid membership sites. You’ll learn which ones are ‘hot’ and why (including the top three, that accounted for 62% (more…)

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Search Engine Optimization Quick Version to Top Website Ranking is an ebook that covers in detail every area associated with site promotion on the major search engines to having your web pages on top within a few days. It is simple and easy to do! You get detailed SEO information and many Free online tools to help speed up the process so you can gain your part of the market. This fast way produces an optimized product for the do-it-yourself person with the help of a personal instructor to get you top 10 Website rankings. Have the site appearance you desire and a high position on Google. Author: Bill Naugle Th. M. Self trained SEO Expert.

Search Engine Optimization: Quick Version to Top Website Ranking is an ebook that is designed to achieve Website optimization within a few hours. Once your Website optimization is complete then you will be able to submit to the major search engines and have it appear within a few days with online exposure. I h (more…)

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Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web. You’ll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting g (more…)

Get The Top 25 Free Beta Software Of ‘2008. Containing: All THE FULL VERSION Software Listed Below. Including: Free Links To 1,000’s More Free Software Websites. Bonus: Free Links To Some Of The Top “Strangest” Websites Online. Plus: A Free Cell Phone Antenna Booster, As A Gift. FREE UNLIMITED – SOFTWARE Spyware, Video/Sound Editing, Spam Protection, Firewalls, Website Creators,Dvd/Game Copying, Ebooks, AntiVirus, Registry Cleaners, Photo Editing, Disc Labeling,Free-TV-On-Your-PC, Language Translators, Zip/Pdf Formating, P2P Sharing, Speed Boosters,Bulk Email Extractors, Pop-Up Blockers, Music/Game Makers, Internet Marketing Tools & More !!!

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The Best Website® book shows how to profit at least $10,000 to $20,000 a month with your website business. The book details specifically “how-to” select the best type of web business to start, build a new website with Easy Web Design. Also, how to create remarkable Internet Marketing… with real results in 11 days! And finally a little known method about how to profit $100,000 in 30 days using a strategy no-one talks about.

About the Author

Leading Internet Entrepreneur and Author Nelson Bates has been making money online since 1995. In this time he has built the internet’s most successful marketplace to buy and sell internet businesses. This company was selected by the #1 internet marketing company in the world, The Internet Marketing Center® as a Featured Success Story. He has also worked as a Web Master for Walt Disney World. And is currently President of BestWebsite® LLC which helps people start profitable websites. Nelson graduated fr (more…)

Discover the Proven and Simple Methods Used By the Pros to Get All the 100% Free Traffic Your Website Can Handle!If you’re tired of wasting your money on useless banner ads and are struggling to break even with you advertising costs, keep reading because you are about to learn exactly how you can get as much traffic as your website can handle 100% FREE!

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