Website Marketing Skills For Small Businesses

Video blogging is the new kid on the block in the blogging world. Until this form came along, the only type of blog posts one could create were those of static text, with perhaps some inserted photographs or for some more dynamic variety, a few moving graphics. But video has begun bringing blogs alive in a new, more immediate way, situating the blogger somewhere between the formerly separate worlds of print and film.

With a video blog entry, the primary means of communication is the video itself rather than the written word, although text will label or augment what the viewer sees, and can certainly be used within the video itself. But in many respects, this type of blog works the same as one that is mainly text-based. It is viewable on a regular blog page, will be updated regularly, and still involves the creator choosing what information or opinions to convey. Much of the structure on the website is also the same, with viewers given space for comments and interaction.

If people are wary of trying video blogging themselves because they lack experience, then they need not worry. In the same way that hosting sites created software for text-based blogs, there is now blogging software designed explicitly to show you how to make video blogs as well. A blogger can take the raw footage they’ve captured with their cameras or other equipment, and the software helps them edit it down to a useful length, which is usually 1-3 minutes, plus add sound, music, text and titles. Then the edited clip can easily be uploaded.

Creating a video blog still isn’t as easy as a text-based blog however, so people also need to be aware of some potential downsides to setting up a blog for this type of medium. Just capturing and storing the clips requires many resources. The camera equipment needs to be good enough to create video that won’t embarrass the creator (or, for that matter, the viewers). Presumably the blogger will want to retain a copy of anything that is uploaded to the blog, and that will require storage space.

And since video files are not small, they may create a conflict between the blogger and their internet service provider. Just uploading these clips takes a lot of bandwidth, and some ISPs object to this high demand on their networks and subsequently put limits on people’s bandwidth usage. A blogger may be restricted, therefore, by what broadband connections are available and affordable.

But this is unlikely to deter those intent on video blogging. Already it has infiltrated classrooms, where teachers encourage students to create projects using a blog with video clips, or educators use such blogs in their own teaching. Individuals who dislike the flat, two-dimensional medium of text for resumes or reports have begun creating personal portfolios with video blogs. Bloggers and viewers are discovering that this kind of blog enriches and expands the ways they communicate with the world.

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