Website Marketing Skills For Small Businesses

You’ve probably heard tales of people who make 4-figure, even 5-figure incomes each month from their blog or blogs. There’s some truth to those stories. People really do it. I know of people who make that much each month. But the vast majority of bloggers earn little or nothing for their efforts. A big reason for the discrepancy is that the most successful bloggers por real value into their blogs.

It’s easy to create a blog. It’s so easy to create blog that statistics indicate there are something like 100 million of them. But only a tiny fraction make any money. A big part of the reason why is that most blogs deliver little or no value.

Unless there’s something special about a blog, it will have little value to visitors, and will make very little (if any) money. Either the content must be unique, or the presentation of the content must evoke people’s emotions. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog.

The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. Experts can deliver value simply by providing information that isn’t readily available elsewhere. But since most people aren’t experts in the field they’re blogging about, they need to deliver the content in a unique way.

Believe me when I tell you that 999 times out of 1000, the blog that has perfect spelling and grammar but nothing unique to say will lose out to one with flawed writing but something distinctive to say. Whether people love your style or hate it, the important thing is that they feel strongly. The same goes for your opinions. Drill it into your head that if you can’t engage your visitor’s emotions, and can’t give them unique information, your blog is doomed.

I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.

To learn more about how blogs make money for their authors, click here.