Website Marketing Skills For Small Businesses

Overview - This article describes a fast method that anyone can use to independently assess the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be forewarned that this method is still new and imperfect, yet that it still represents a superior alternative to most of other approaches available .   

The problem - Despite the range of software claiming to optimize computer performance, most computer users do not tend to rely on impartial information in order to verify the popularity of computer optimization software before making their purchase. This is problematic because computer optimization software which are not popular are either new, unproven or both. Either way they are riskier.

The options - Most users still rely on forums. One key challenge with this method is that forums can (at best) provide anecdotal evidence of the perceived popularity of any Computer Optimization Program, another disadvantage is that some forum members may just be promoting their products instead of sharing their independent opinion.

Another option is to visit the website(s) of the software vendors. An obvious challenge with this method is that vendors are not independent and that they will always present their software in the best possible way.

Independent sites which compare similar computer optimization software, for example Anti-virus programs, Registry Cleaning Software, Adware & Spyware removal programs etc…, represent another method. A major challenge with this method is that by and large, these sites focus their attention almost exclusively on the detailed technical features of the software they are comparing, and do not provide independent information on their popularity as they lack the data to do so.

So how can users looking to optimize their computer form their own independent opinion of the most popular software to purchase? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. There as several digital market place which sell many of the most popular computer optimization software and they give these software an indicator of popularity often called Gravity. Gravity is an indicator, which is linked to the volume of sales for a particular program over a period of time. Software vendors have no influence on the Gravity measure that Clickbank calculate and compare across any range of digital products. However imperfect, this indicator is a good independent way to measure popularity. Any users can independently check the popularity of any computer optimization software by checking out Clickbank or another digital marketplace. In spite of the fact that the method has inherent limitations (i.e not all Computer Optimization Software are sold via Clickbank), it is still one of the most accessible to follow independently.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).