(Pearson Education) A text showing how to design Websites that are easy to use, enjoyable to use, that deliver high-quality information, that successfully meet business targets and generate return customers. Details how and why some Websites fail, and methods for ensuring a quality Website that is well-maintained. Softcover.
From the Back Cover
usable e-business websites; websites that not only contain up-to-date, effective information that is easy to find, but sites that actually make it easy for users to do all the tasks that they have come to the site to achieve. The emphasis now for e-business websites is to improve customer satisfaction and to make the user experience of the site simple, intuitive and efficient. Companies who invest in designing solutions that make life easy for their users are far more likely to achieve customer retention – the key to the success or failure of any business on the web. This book analyses the reasons why m (more…)